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Real Estate News for Realtors and Brokers

Opendoor takes aim at Florida, posts jobs in Orlando and Tampa
  Fri, 21 Jul 2017 19:49:34 +0000
  Opendoor, an "iBuyer" that makes quick offers on homes and can close in days, is gearing up to expand to Orlando and Tampa, Florida. The expansion will mean squaring off in new markets against competitor OfferPad and Zillow Instant Offers, an iBuyer marketplace that includes OfferPad but excludes Opendoor ...

Does staging add value to the homeselling process?
  Fri, 21 Jul 2017 15:21:27 +0000
  Between real estate agents, bloggers and HGTV, sellers are constantly hearing about the need to get creative to attract prospective buyers to their homes. Suggestions include filling the rooms with warm and inviting scents, providing the perfect lighting or playing up fun and interesting features ...

9 risks that could derail Redfin after it goes public
  Fri, 21 Jul 2017 15:11:37 +0000
  Over more than a decade, Redfin has fought tooth and nail for a small fraction of market share -- without turning a profit. Some analysts think the high-tech brokerage can quickly grow into a multibillion dollar company after its IPO, scheduled for July 28. But it's far from clear whether the company can develop into anything more than a niche player ...

Windly app helps buyer’s agents send and manage electronic offers
  Fri, 21 Jul 2017 10:00:56 +0000
  Windly is a tool for agents who work only with buyers. Agents use the app to stay abreast of market listings via list or map views, and to send and manage offers when a buyer is ready ...

3 things real estate agents will always do better than tech disruptors
  Fri, 21 Jul 2017 09:45:15 +0000
  Last month’s announcement of Zillow Instant Offers has led to a lot of chatter (and some noticeable silence in the public realm) as real estate agents worry about whether technology will take away their jobs ...

How to outsmart instant offers with your own killer IO program
  Fri, 21 Jul 2017 09:45:05 +0000
  It's been a whirlwind week here on the podcast as we've clearly "kicked the hornet's nest!" The emails and comments are rolling in, and though they've been overwhelmingly positive and thankful, they are also riddled with fear and misunderstanding about what is happening in the marketplace ...

Why you’re missing out if you aren’t producing video
  Fri, 21 Jul 2017 09:00:30 +0000
  Today’s world is digital. Consumers are inundated with digital devices, filled with social media, email campaigns and digital marketplaces. There is no breaking free from the World Wide Web -- it’s part of even our most simple daily routines ...

Put your lead generation on autopilot with Facebook Messenger ads
  Fri, 21 Jul 2017 08:30:43 +0000
  In this tutorial, I’m going to show you how to build a Facebook Messenger advertising campaign that will generate more homebuyer/sellers leads and deliver them right to your smartphone ...

Crazy Sh*t In Real Estate: What’s that smell?
  Fri, 21 Jul 2017 07:05:36 +0000
  A closing or a successfully sold property does not necessarily mean the agent's job is done. Leigh Brown interviews Steve Weiss, a Realtor of 32 years, who talks about an after-sale issue in which he sent his clients on a nice dinner out so that he could investigate a peculiar smell coming from under the house ...

Boost Your Online Rep, Testimonials & Referrals with a Simple Automated Tool
  Fri, 21 Jul 2017 03:51:57 +0000
  Save My Spot 90% of prospects will research you before they call. Do you know what happens when someone Googles YOUR name? Join us for an interactive demo of Reach150, a simple tool you can set up in 10 minutes ...

SmartZip launches new service to connect agents with ready sellers
  Thu, 20 Jul 2017 23:19:01 +0000
  In an inventory-starved, raging-hot seller's market, finding homesellers who are ready to pull the trigger and connecting with them fast can mean the difference between becoming the real estate agent who lists that home and the agent who wishes she had ...

How indie brokers can compete with industry giants
  Thu, 20 Jul 2017 20:57:41 +0000
  Jerry Holden is the president and broker for The Holden Agency. After a career in professional baseball, Holden redirected his competitive mindset toward real estate and quickly built a reputation of success in the industry ...

Agents can now add HouseLens video walkthroughs to Zillow listings
  Thu, 20 Jul 2017 20:21:32 +0000
  HouseLens, a provider of visual marketing solutions for the real estate industry, has joined forces with the real estate portal to integrate HouseLens professional walkthrough video tours on the site's listing pages at no charge to agents. (HouseLens' video creation pricing can be found here -- packages with video start at $225.) ...

How bad could the appraiser shortage get, and what are the solutions?
  Thu, 20 Jul 2017 16:48:44 +0000
  If you slept through all of 2016, then you might have missed the news that there weren't enough appraisers last year for all the properties that needed appraising ...

Fannie Mae to ease lending standards: What’s that mean for homebuyers?
  Thu, 20 Jul 2017 15:31:29 +0000
  On July 29, Fannie Mae will activate an update to “Desktop Underwriter,” the software that analyzes borrower applications and grants approval -- “DU” in shorthand spoken with reverence or disgust throughout the industry. This update will make it easier for us to approve loans ...

Should real estate agents host FSBO open houses?
  Thu, 20 Jul 2017 15:14:44 +0000
  In approaching this small -- but inevitable -- slice of the market, agents are sometimes presented with opportunities to get their foot in the door by attending FSBO open houses or hold marketing events for FSBOs if asked. But is it a good idea ...

8 skills real estate agents need to reassess to stay on top of their game
  Thu, 20 Jul 2017 10:00:55 +0000
  Disruptors are everywhere. Machine learning and artificial intelligence are examples of innovation that will supposedly make real estate agents as obsolete as travel agents ...

How to grow a real estate YouTube audience in 5 easy steps
  Thu, 20 Jul 2017 09:20:17 +0000
  Many real estate agents are seeing tremendous value gained by implementing video in their business. Much of that "video following" revolves around having an active YouTube channel, which makes sense as this medium of communication reaches more Americans (on mobile devices alone) than any TV network ...